The 3AM Wake-Up Call That No One Plans For — But Everyone Faces

It’s 3:00 AM. Your mom just fell and broke her hip.
You’re her only support.

The hospital is asking about discharge plans, insurance coverage, and next steps. You have three days to find a safe rehab facility, arrange post-operative care, and figure out transportation. Meanwhile, Slack is pinging. A client deadline is looming. And your daughter’s volleyball game is at 7PM.

You hold it together. Kind of.

This is the moment no wellness app prepares you for.

But it’s happening — right now — to someone on your team.
They just haven’t told you yet.

Because caregiving doesn’t show up in engagement dashboards.
It shows up in missed meetings. Last-minute PTO. Quiet exits.
And burned-out, brilliant people who disappear without a trace.

Here’s what most companies get wrong.

They invest in perks — yoga classes, meditation apps, “wellness weeks” — and think they’ve solved the burnout problem.

But this isn’t about stress relief.
It’s about survival.

Caregiving isn’t a personal issue. It’s a business risk.

And if your company isn’t tracking it, you're already paying for it — in turnover, absenteeism, and unseen productivity loss.

That’s why we built The Help Project.

Not as a feel-good perk.
As a workforce intervention.

We help HR leaders and culture-forward execs address the caregiving crisis silently draining their top talent.

With real human support, a measurable ROI, and a Founding Partner model that reduces executive risk while proving business value — fast.

We’re already preventing up to 70% of turnover and cutting disruptions by 60% in our partner companies.

Because when employees are supported, they stay.
Even when life hits hard.

Want to lead the shift, not chase it?

We're opening a few quiet conversations with companies ready to solve this — before the next 3AM call happens.

If that’s you, I’d love to talk.
👉 Schedule a private discovery call