ABOUT

BELIEF #1

Whatever difficult situation you're in, we can find a solution. Resources exist.

BELIEF #2

Assistance shouldn't be confusing. The system is simple. You deserve straight-forward options.

BELIEF #3

While this is a challenging time, it's easier to navigate with a guide who's been there before.

BOOK A STRATEGY CALL NOW

Hi, I'm Jaime

I’ve spent over 20 years helping people navigate the challenges of caring for aging parents, and as the founder and creator of The HELP Project, I'm here to guide families through this overwhelming journey.

Warmly,

Jaime Roberts

My Credentials:

Over two decades of experience in the field
Published author
CEO of Arizona LeadingAge
PAC Certified Dementia Consultant and Trainer
BS in Applied Gerontology, University of North Texas
Master's in Public Health, University of Illinois at Chicago

MY STORY

For over two decades, I thrived as an executive in senior living and advocacy.

Then life threw a curveball. First COVID-19. Then my sister's mother-in-law's dementia rapidly worsened. Lastly, my best friend's mom was diagnosed with a terminal condition.

That's how the HELP Project came about. I realized most people don't have the information and access to resources I do... and that they needed quick, easy access to real HELP.

That's how The HELP Project came about to be. My goal is to help you feel confident and supported in making the best choices for the people you love. You're not alone, and real HELP is on the way.

"When my mother-in-law was diagnosed with early-onset dementia, our world was turned upside down. The HELP Project gave us the guidance we needed, helping us navigate care options."

— Samantha

"Though challenging, the expert support from The HELP Project provided the tools to care for her and focus on what mattered most—being there for my mom."