A 90-Minute Workshop for HR Leaders and People Teams

Your Best People Are Managing a Crisis You Can't See.

One in five of your employees is navigating an aging parent's care right now — during work hours, on work devices, while managing their full workload. Most of them haven't told you. Most of them don't think you can help. They're probably right. The Hidden Turnover Workshop changes that.

Everyone Is Adding Benefits. Nobody Is Naming the Problem

Your employees aren't telling you they're struggling with an aging parent. They're showing up late. They're distracted in meetings. They're taking PTO in small, unexplained chunks. They're quietly updating their résumés because they've decided — without ever saying it out loud — that they can't keep doing both.

You're reading it as disengagement. Maybe attitude. Maybe burnout. The real cause doesn't have a name on your dashboard, so it doesn't get addressed.

Meanwhile, your EAP sits unused. Your wellness stipend doesn't cover this. And the benefits you spent real money building weren't designed for the sandwich generation — the employees simultaneously raising kids and managing aging parents, who happen to be your most experienced, hardest-to-replace people.

The problem isn't that your employees need more benefits. It's that nobody in your organization has named what they're actually carrying.

 

"The problem doesn't show up as eldercare. It shows up as turnover."

You've Noticed It. You Just Didn't Have a Name for It.

If any of these sound familiar, you're already aware of the problem — you just haven't had a framework for it yet.

  • You have a high performer who's been off her game for months and you can't figure out why
  • Absenteeism is up in a specific age group and nobody's connecting the dots
  • You've added benefits year after year and utilization stays flat
  • Someone recently resigned and only after they left did you find out what was really going on
  • You've started to wonder if there's something happening under the surface that your engagement surveys aren't catching

 There is. And it has a name.

This Is Not a Seminar. It's a Diagnostic.

The Hidden Turnover Workshop is a 90-minute facilitated session for your leadership team and HR staff. It's not a keynote. It's not a wellness event. It's a structured diagnostic that names the problem, shows you the scope of it inside your organization, and gives you a clear picture of what to do next.

Here's what happens:

Before the workshop, we do a short intake call to understand your organization — your workforce demographics, your current benefits, and what you're already seeing. That call makes the 90 minutes specific to you, not generic.

During the workshop, your team learns what eldercare actually costs a company, why it's invisible on most dashboards, and how to identify it in your own workforce. Employees complete a confidential assessment. You get real data from your own people.

After the workshop, we debrief. This is the most important part. You walk away knowing exactly what your employees are carrying, where your current benefits fall short, and what your next step is. Not a guess. Your data.

Before: The Intake Call

 

A short call before the workshop so the 90 minutes are specific to your organization — your workforce, your benefits, your gaps. Not a generic presentation.

  

During: The 90-Minute Session

 

Your leadership and HR team learns what eldercare actually costs a company, why it's invisible on most dashboards, and how to find it in your own workforce. Employees complete a confidential assessment. You get real data.

After: The Debrief

 

This is the most important part. You walk away knowing exactly what your employees are carrying, where your current benefits fall short, and what your next step is. Not a guess. Your data.

 

Karen Barno

"The HELP Project brings clarity, opens communication, and truly helps employers support their team members through a tough season. Many adult children try to find the right place and services for their loved ones while working — this causes real challenges in the workplace. Jaime's expertise helps working families navigate the realities of caregiving with clarity, support, and confidence."

 Karen Barno, Senior Living Professional

Tara Bethel

"Jaime is my go-to resource for anything related to serving or advocating for seniors. She knows this industry inside and out — from her leadership in retirement communities to her advocacy at the state and national levels. If you have questions, needs, or don't know where to start, she should be your first call."

Tara Bethel, Industry Professional

 
 

Lori Krezen

"Jaime possesses a remarkable talent for transforming the complexities of eldercare into a clear, manageable path forward. She provides more than just guidance — she offers a lifeline. By meeting families exactly where they are and simplifying high-stakes decisions, Jaime empowers them to lead with confidence."

 Lori Krezen, Professional

 

Companies build paternity leave without debating the ROI. Nobody questions whether supporting a new parent is worth the investment — it's just accepted that employees with young families need support, and good companies provide it.

Nobody talks about the other end of the timeline.

Your employees with aging parents are navigating the same level of disruption — the emergency calls, the impossible decisions, the mental load that doesn't clock out at 5pm. The difference is that one end of the family timeline has infrastructure and the other has nothing.

The Hidden Turnover Workshop is how you build the infrastructure for the other end.

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This IS for you if...

  • You lead HR or People Operations at a company with 50–500 employees
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  • You're seeing turnover or disengagement you can't fully explain
  • You want to do something meaningful for your workforce — not just add another benefit nobody uses
  • You suspect there's something happening under the surface and you want real data
  • You're ready to name the problem and take a next step

This is NOT for you if...

  • You're looking for a one-time feel-good event with no follow-through
  • You want a generic wellness seminar that checks a box
  • You're not open to hearing what your employees are actually experiencing
  • You think eldercare is a personal problem and not a business one

About Jaime Roberts 

 Jaime Roberts has spent 20+ years in aging services — starting in direct care, becoming one of the youngest licensed nursing home administrators in Illinois, leading senior living operations, and ultimately stepping into public policy and workforce strategy.

She is the founder of The Help Project, CEO of Arizona LeadingAge, and author of The Third Rail (2022).

She is not a wellness vendor. She is not an HR consultant. She is an expert in aging systems who understands what eldercare actually costs a company — because she's been inside those systems her entire career.

Book a Discovery Call →

Your employees are carrying something your organization hasn't named yet.

There are a lot of employee benefits on the market. Most of them ask your employees to go find help themselves. This one starts with your leadership team — because the problem lives there first.

90 minutes. Real data from your own people. A clear next step.

That's what the Hidden Turnover Workshop delivers.

Book Your Discovery Call →